172 – Sarah Santacroce – Humane Marketing

Sarah Santacroce isn’t a therapist. She’s an author, podcaster, and successful marketing specialist who helps folks heal from the hustle and still earn a decent living. Through her humane-focused approach, she’s created a global movement that encourages people to bring more empathy and kindness to business and marketing.  Sarah knows what she’s talking about because she, too, used all the same stale sales and social strategies––and burned out of her thriving, high-stress marketing job. She’s since reevaluated her definition of success and challenged the popular seven Ps of marketing model. Sarah traded its static circles and created a more integrated and intuitive mandala version.

If you think that marketing isn’t my usual line of chat, you’re right but also…the personal and professional are always connected. What could be more genuinely healing to our global psyche than a rebuke of the push! grow! results! mentality that capitalism has heaped on generations of would-be humane business owners and freelancers?

Sarah’s approach gives us the permission to market differently. But, experience has taught her that the answers her clients seek can’t come from the same step-by-step formats that marketeers peddle. “For a lot of clients, it actually comes back to doing the groundwork,” she says. 

Sounds a lot like therapy.

And, as with therapy, truly authentic marketing can only come about when we commit to doing our own work. 

GUEST BIO

Sarah Santacroce – Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

For full show notes, resources, and links to connect with our guest, visit: http://www.headhearttherapy.com/podcast

HEY THERAPISTS…

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Friday, November 19, 2021 – Queering our Conversations by Benji Marton, LCSW

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