Travers “The Candyman” Beynon is an Entrepreneur and CEO and Owner of Free Choice Australia. He is fast gaining a reputation as the next ‘Hugh Hefner.’ Beynon, known for his empire selling tobacco and related products is a self-made millionaire and has created his own Playboy style mansion in the form of the ‘Candy Shop’ mansion on the Gold Coast. The mansion has gained worldwide attention for hosting lavish weekly parties. A former AFL footballer prodigy, Beynon made his name and fortune initially as a highly successful male model in the USA after breaking his back and AFL dream at age 17. Returning to Australia in the 90’s, Beynon went on to invest in the Gold Coast property market, which subsequently boomed increasing his wealth. Contrary to popular belief Beynon hails from humble beginnings and actually supported his parent’s start up tobacco business with a cash injection. Beynon is far from the stereotypical ‘rich boy playboy’ coming from money and like Hefner has worked hard for all he has achieved.